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Real Estate Marketing

What is Real-Estate?

Real-estate is the buying, selling, leasing, and renting of houses, property, and commercial space. We are sure that we all agree that the Internet is the best thing that has happened to the real-estate industry in years.

Thanks to the Internet, huge databases of properties are available with custom search criteria. Thanks to the Internet, High-resolution photos and videos can be viewed to preview properties and land.

Virtual tours, Quadcopter (Drone) photography, floor plans, and 3D footage are also being utilized to help display and sell real-estate.

Technology is a huge driver of the real-estate business so it only makes sense to have a multimedia company like Factxback get involved in the industry.

Skin in the Game

We are not yet another technology company who gets paid no matter what for selling photography, videos, and virtual tours to every real-estate company who hires us. In that world, the service companies have no incentive to get the house sold. They just sell the pictures and let the listing agent worry about the rest.
Instead, Robert Kothe, Owner of is a licensed real-estate salesperson who provides a full body of technology, sales and real-estate experience on the listings that we represent.

Just to give you an idea of taking it to the next level, Robert mopped the floors of the last house he photographed because he did not want sheetrock dust in the photos. Would your photo-only photographer do that?
On the same property, Robert went back two days in a row because they wanted more pictures of the property. It helps when your marketing company cares more about selling the property than they do about just photographing it.

Robert Kothe is licensed by the State of New York and working with Highlite Homes Realty.

The Technology

Obviously, being an Internet marketing company we are going to talk about the toys and gadgets first. Our professional real-estate capabilities include:

  • Professional Photography
  • Video Production
  • Virtual Tours
  • Social Media Marketing
  • 3D Photography
  • Aerial Photography
  • Quadcopter Photography
  • Face-to-Face Networking
  • Real-estate Subscriptions and membership including
  • Multiple Listing Services (MLS)

The People

Make no mistake about it, the make or break in real-estate is all about the people. It is important to have a team of people who have experience, people skills, and your best interest in mind.

Kitchen 360 photo

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